Marketing Edge Tanzania
"Unlocking the Past, Understanding the Present, Shaping the Future – Market Insights that Drive Progress"
Get Started
Marketing Edge Tanzania
"Unlocking the Past, Understanding the Present, Shaping the Future – Market Insights that Drive Progress"
Get Started
Marketing Edge Tanzania
Welcome to Marketing Edge Tanzania! We are your trusted partner for market research and actionable insights. With a team of experienced professionals and innovative methodologies, we empower businesses to navigate the Tanzanian market confidently.
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Mission Statement
"To provide cost-effective, high-quality data collection services in Tanzania through local expertise and innovative technologies, delivering actionable insights for client success."
Get StartedMarket Mapping
Pinpoint and analyze your competition in the market, driving growth and business learning.
Customer Journey Mapping
Optimize operations and guide your business to better understand and retain customers across their journey.
Customer Experience (CX) Mapping
Gain valuable insights into customer expectations and improve overall business success by mapping customer experiences.
Innovation Evaluation
Evaluate and prioritize innovation opportunities, ensuring impactful go-to-market strategies and understanding customer needs.
Media & Advertising Insights
Research and capture media consumption trends and consumer reactions to advertising campaigns in a rapidly changing landscape.
Geo-Mapping Services
Provide detailed geographic insights to optimize strategic planning and enhance business decisions.
Data Collection & Analysis
Implement innovative data collection methods, including CATI, IVH, and online panels, to deliver reliable and precise insights.
Project Management
End-to-end management of complex research projects, ensuring high-quality execution and timely delivery.
Quality Assurance
Implement rigorous checks, including silent recording, GPS tracking, and callbacks, to ensure data credibility and integrity.
About Us
Who We Are
Marketing Edge Tanzania is a leading market research firm established in 2019. We provide innovative market research solutions that help businesses unlock the past, understand the present, and shape the future. With over 80 professionals, including 70 field experts, we deliver actionable insights that empower businesses to make informed, strategic decisions in Tanzania and beyond.
Our Mission
Our mission is to provide unparalleled market research fieldwork that empowers our clients to make informed, strategic decisions through accurate, actionable insights and innovative technologies.
Our Vision
To be the leading provider of market research in Tanzania, renowned for our innovation, accuracy, and agility, while helping businesses understand consumer behaviors and market dynamics to stay ahead of the competition.
Core Values
- Innovation: Continuously evolving methodologies to stay ahead of client needs.
- Accuracy: Providing reliable, precise insights that inform decisions.
- Agility: Rapidly adapting to changes and responding to market shifts with flexibility.
Our Services
At Marketing Edge Tanzania, we offer tailored market research and strategic insights, enabling businesses to make informed decisions in a fast-paced, dynamic market environment.
Data Collection & Analysis
We employ advanced methodologies like CATI, IVR, and online panels to gather accurate data, providing insights that empower decision-making.
Market Research Fieldwork
Our team specializes in comprehensive fieldwork across Tanzania, using both qualitative and quantitative approaches to capture diverse market data.
Project Management
Our dedicated project managers ensure seamless project execution, overseeing timelines and quality control to guarantee successful outcomes.
Quality Assurance
Our rigorous quality assurance process includes silent recordings, GPS tracking, and data validation checks to ensure the highest standards of accuracy.
Market Insights & Reporting
We provide actionable insights through detailed reports, turning complex data into clear, strategic recommendations for businesses.
Consulting & Strategy Development
Our consultants work closely with clients to develop tailored strategies based on market insights that foster growth and success.
Our Process
At Marketing Edge Tanzania, our process ensures that every project we undertake is executed with precision and professionalism. From the initial consultation to final delivery, we take great care in ensuring our clients receive actionable insights that drive growth and success. Here's an overview of our process:
- Consultation: Understanding your business goals, challenges, and needs to craft customized research strategies.
- Feasibility Study: Identifying potential challenges and opportunities to create a roadmap for success.
- Execution: Implementing research methodologies with precision, ensuring data integrity and reliability.
- Quality Checks: Rigorous checks and validations, including silent recordings and GPS tracking, to maintain high data quality.
- Delivery: Providing comprehensive, actionable reports that enable clients to make informed decisions and take strategic actions.
Our Team
Meet the experts behind Marketing Edge Tanzania. Our team is dedicated to delivering actionable insights and data-driven solutions to help businesses navigate Tanzania’s market landscape.
Wilson Karenju
Managing DirectorWilson leads Marketing Edge with over 25 years of market research experience. He has built a reputation as a trusted advisor to global brands, helping them make data-driven decisions.
Advela Ibrahim
Research & Insights ManagerAdvela ensures the development of innovative research methodologies and tools, allowing the team to gather actionable insights and deliver high-quality reports to clients.
Vicky Mushi
Account ManagerVicky manages client accounts and ensures that projects are executed according to plan. She works closely with the research team to deliver quality, timely insights to clients.
Jolin Kweka
Quality Assurance ManagerJolin ensures that all projects meet the required quality standards. She is responsible for overseeing quality checks, ensuring the integrity and accuracy of data collected.
Team Structure
The team at Marketing Edge Tanzania is structured to ensure seamless collaboration and the highest quality of research and insights delivery:
Managing Director
Wilson Karenju
Research & Insights Manager
Advela Ibrahim
Account Manager
Vicky Mushi
Quality Assurance Manager
Jolin Kweka
Contact Us
Get in touch with Marketing Edge Tanzania for inquiries, consultations, and partnerships. We're here to help you navigate the market with confidence.
Our Address
Office 1, Floor 2, Business Park, Dar es Salaam, Tanzania
Call Us
+255 682 495 564
Email Us
Our Trusted Clients
We are honored to work with some of the most esteemed companies in the industry. Their trust inspires us to deliver excellence every time.
